New gear from emerging golf brands

The new stuff in golf, found first.

Every week we round up fresh gear from the brands launching right now. Add your favorites to a wish list you can share, and get the best of the week in your inbox.

New this week

7 new listings
Junior golf apparelNEW
Apparel

Junior golf apparel

Junior golf apparel out of Charlotte, NC, designed for kids from scratch instead of shrunk down from adult styles. The rain gear is built for the days they still want to play.

Functional hydrationNEW
Nutrition

Functional hydration

Functional hydration made for the course: hydration, energy and focus in one can, with 5g of sugar and 40mg of caffeine.

CHAMELO Golf ShieldNEW
Accessories

CHAMELO Golf Shield

Electronic tint sunglasses that change from light to dark with a tap, so one pair covers the whole round.

Qi Keyless IgnitionNEW
Tech

Qi Keyless Ignition

The first keyless ignition for golf carts. Punch in a PIN, push one button and go, with no drilling into the dash.

Western golf hatsNEW
Apparel

Western golf hats

Western golf hats like the Cream & Coal Rope, with a sand crown, black bill and a swappable rope for a few looks in one.

iB Sweet Spot PutterNEW
Equipment

iB Sweet Spot Putter

From Iván Ballesteros Golf Design and inspired by Seve Ballesteros, with a centered shaft and zero-torque head built for a pure, pendulum stroke.

Holiday Steals and Deals 2026

Golf deals worth grabbing before the holidays.

Discounts straight from the brands, from training aids to apparel. New ones land through Christmas.

Black Friday: Nov 27Cyber Monday: Nov 30
See the deals

For golf brands

Launching something new?

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