Swing by Swing, the golf technology and media company, announced today that it has rebranded its app and related businesses to “SwingU.” The new branding will apply across the company’s four divisions: SwingU (GPS, scorecard, statistics and instruction app); SwingU Clubhouse (daily e-newsletter), SwingU Marketing (advertising & direct-to-consumer solutions) and SwingU Academies (third-party app development). SwingU will strive to be the #1 golf game-improvement platform in the world with technology provided direct-to-golfer via the SwingU app and to third-party instructors via SwingU Academies app development.
SwingU has grown to 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality. The five-star smartphone app now possesses a sleeker user interface & design, as well as the most comprehensive golf instruction & coaching features in the world.
“We’re very excited about the SwingU brand,” said Charles Cox, Chief Executive Officer at SwingU. “SwingU is a perfect fit with our company’s focus on providing world-class, easy-to-use, game-improvement smartphone technology.”
All SwingU users will continue t